VW CADDY 5

SALES TRAINING

PROJECT – Immersive Training
PARTNERS – Volkswagen Commercial Vehicles / Wollmann Consulting GmbH

The VW caddy immersive training from Look.Insite

The launch of the Volkswagen Caddy 5 during the Covid pandemic created significant challenges, particularly regarding the training of sales representatives for the new vehicle. Traditionally, this training would be conducted face-to-face, but the circumstances necessitated a shift to an immersive solution provided by Look.insite.

Media

Brief

Features

Process

Starting the customer tour in the VW Caddy 5 immersive training, with an info point for keyless access at the passenger side.

Starting the customer tour at the passenger side in the VW Caddy 5 immersive training, with info points highlighting features like keyless access.

In the VW Caddy 5 immersive sales training, the customer tour typically begins at the passenger side, positioned at a 45° angle to the front of the vehicle. From this vantage point, the sales representative introduces key features, gradually guiding the customer around the car and ending at the driver’s seat. This image showcases one of the many info points, in this case focusing on keyless access, a feature that adds convenience and innovation to the Volkswagen Caddy 5. Developed for Volkswagen Commercial Vehicles in partnership with Wollman Consulting GmbH, this training leverages immersive training and 360-degree photography to create an engaging and realistic platform, equipping sales teams to confidently showcase the vehicle’s standout features.

Driver’s position view in the VW Caddy 5 immersive sales training, showcasing interactive info points and a progress bar for tracking.

A driver’s position view in the VW Caddy 5 immersive training, showcasing multiple interactive info points and progress tracking.

This view highlights the driver’s position in the VW Caddy 5 immersive sales training, showcasing a variety of interactive info points designed to explain key vehicle features. Each info point launches a detailed information panel, complete with images and text for in-depth learning. The green markers indicate features that have already been explored, helping trainees track their progress visually. Additionally, a progress bar in the bottom left corner shows an overall completion rate, currently at 12%. Commissioned by Volkswagen Commercial Vehicles and developed in collaboration with Wollman Consulting GmbH, this immersive training integrates 360-degree training and immersive experience design, providing sales teams with a comprehensive and engaging platform to master the features of the Volkswagen Caddy 5.

Info point showing the differences between cargo and passenger versions in the VW Caddy 5 immersive training, focusing on the loading compartment area.

Highlighting differences between cargo and passenger versions in the VW Caddy 5 immersive training, focusing on the loading compartment area.

This image illustrates one of the info points in the VW Caddy 5 immersive sales training, focusing on the differences between the cargo and passenger versions of the vehicle. In the passenger version, the loading compartment area can be maximized for flexibility, while in the cargo version, it is a fixed feature, often equipped with a solid barrier to protect the driver from shifting cargo. Designed to provide comprehensive knowledge, this immersive training combines 360-degree photography and VR training in 360 degrees to help sales teams effectively communicate these key distinctions. Commissioned by Volkswagen Commercial Vehicles and developed in partnership with Wollman Consulting GmbH, this training ensures that professionals are equipped to highlight the unique selling points of both versions of the Volkswagen Caddy 5.

Fuel filler cap info panel in the VW Caddy 5 immersive training, explaining the feature in detail.

Info panel for the fuel filler cap in the VW Caddy 5 immersive training, providing detailed feature explanations.

This image highlights the info panel for the fuel filler cap in the VW Caddy 5 immersive sales training. While the text is blurred for copyright reasons, the panel provides a detailed explanation of the feature, ensuring trainees understand its functionality and importance. Created for Volkswagen Commercial Vehicles in collaboration with Wollman Consulting GmbH, this training combines immersive training techniques and 360-degree photography to enhance product knowledge. By focusing on specific features like the fuel filler cap, the training ensures sales teams are equipped to effectively communicate the Volkswagen Caddy 5's practical design and innovations to customers.

View from the cargo area in the VW Caddy 5 immersive training, with navigation to the second row and info points for the dashboard.

A view from the cargo area in the VW Caddy 5 immersive training, showcasing navigation points to the second row and info points for the dashboard.

This image offers a passenger perspective from the cargo area/third seating row in the VW Caddy 5 immersive sales training, providing a unique view of the vehicle's interior. Navigation points guide users into the second row of seats, while info points highlight key features of the dashboard, ensuring a comprehensive understanding of the passenger experience. This perspective immerses trainees in the Volkswagen Caddy 5, helping them visualize the spacious and functional design from the passenger's point of view. Created for Volkswagen Commercial Vehicles in collaboration with Wollman Consulting GmbH, this training uses 360-degree training and immersive experience design to enhance sales team expertise and improve customer presentations.

Tailgate and rear wing door options in the VW Caddy 5 immersive training, showcasing VR training in 360 degrees for cargo and passenger variations.

Info Panel explaining tailgate and rear wing door options in the VW Caddy 5 immersive sales training, with insights into cargo and passenger variations.

This image showcases the tailgate and rear wing door options in the VW Caddy 5 immersive sales training, emphasizing the differences between the cargo and passenger versions. While the info panel provides detailed insights, a slideshow above offers additional visuals of the available options. Commissioned by Volkswagen Commercial Vehicles in partnership with Wollman Consulting GmbH, this immersive training leverages VR training in 360 degrees to deliver a practical, hands-on learning experience. It empowers sales teams to confidently present the unique features of the Volkswagen Caddy 5, enhancing customer engagement and ensuring a polished presentation.

Side view in the VW Caddy 5 immersive training, with a play symbol and text to start the sliding door animation.

Side view in the VW Caddy 5 immersive training, featuring an interactive animation to reveal the sliding doors.

This side view represents the second stage in the customer journey during the VW Caddy 5 immersive sales training. The image features a play symbol and accompanying help text, inviting the user to click and start an animation that reveals the sliding doors in action. This interactive feature enhances the immersive training experience by demonstrating key functionalities in a visually engaging way. Developed for Volkswagen Commercial Vehicles in collaboration with Wollman Consulting GmbH, the training incorporates 360-degree photography and VR training in 360 degrees, providing sales teams with the tools to showcase the Volkswagen Caddy 5’s innovative design and functionality.

Driver’s seat view in the VW Caddy 5 immersive training, with info points for the dashboard, steering wheel, and ergonomic seats, and a 24% progress bar.

Driver’s seat view in the VW Caddy 5 immersive training, showcasing interactive info points for the dashboard, steering wheel, and ergonomic seats.

This image provides a driver’s seat view in the VW Caddy 5 immersive sales training, highlighting info points for the steering wheel, dashboard, and ergonomic seats. The mouse hovers over the info point for the ergonomic seats, ready to display detailed information. Green info points indicate features that have already been viewed, providing a visual reference for progress. In the bottom left corner, a progress bar shows that the training is currently 24% complete. Commissioned by Volkswagen Commercial Vehicles in collaboration with Wollman Consulting GmbH, this training integrates immersive experience design and VR training in 360 degrees to equip sales teams with a deep understanding of the Volkswagen Caddy 5’s interior features, ensuring engaging and thorough customer presentations.

Introductory info panel in the VW Caddy 5 immersive training, with a blue button for accessing detailed interface instructions.

The introductory info panel in the VW Caddy 5 immersive training, offering an overview of the training and instructions for using the interface.

This image features the introductory info panel at the start of the VW Caddy 5 immersive sales training, providing an overview of what the training entails. The panel sets the stage for the immersive learning experience by explaining the key objectives and features. A blue button allows users to access detailed instructions on operating the Insites interface, ensuring a smooth and user-friendly experience. Developed for Volkswagen Commercial Vehicles in partnership with Wollman Consulting GmbH, this training incorporates immersive training principles and online space visualization to deliver a highly engaging and intuitive platform for sales teams, preparing them to effectively showcase the Volkswagen Caddy 5.

Mobile VR version of the VW Caddy 5 immersive training, showcasing stereoscopic depth and hover-select functionality using a cardboard viewer.

Mobile VR version of the VW Caddy 5 immersive training, showcasing stereoscopic depth and hover-select functionality.

This image highlights the mobile VR version of the VW Caddy 5 immersive sales training, designed to deliver a stereoscopic 3D experience using a cardboard viewer. The side-by-side images are viewed separately by each eye, creating a sense of depth and realism. In this hands-free mode, the user hovers the crosshairs over the desired item to select it; after a few seconds, the action is triggered, simulating a click. This innovative approach to immersive training makes it accessible and engaging, even on mobile devices. Developed for Volkswagen Commercial Vehicles in collaboration with Wollman Consulting GmbH, the training leverages VR training in 360 degrees and immersive experience design to enhance product knowledge and customer interaction skills.

Rear tailgate animation in the VW Caddy 5 immersive training, showing the opening tailgate and folding seats to create an empty cargo area.

Standing at the rear of the VW Caddy 5, showcasing an animation of the tailgate opening and seats folding to reveal the empty cargo area.

This view places the user at the rear of the Volkswagen Caddy 5 in the immersive sales training, where an interactive play button allows the tailgate to be lifted, revealing the back seats. The animation continues to demonstrate the sequence of folding the seats back, ultimately transforming the interior into a completely empty cargo area. This feature highlights the versatility and adaptability of the vehicle, key selling points for both cargo and passenger versions. Developed for Volkswagen Commercial Vehicles in collaboration with Wollman Consulting GmbH, this immersive training incorporates 360-degree training and VR-based learning to provide sales teams with a dynamic, hands-on understanding of the vehicle's functionality.

Aim:

Provide sales representatives from a range of European markets an online replacement for the standard in-person training for the newly released Volkswagen Caddy 5

Challenge:

Develop a virtual training experience that effectively mirrors the in-person experience, equipping sales representatives with the skills to present the car to potential customers while gaining a thorough understanding of its technical features and detailed information. This training should also include demonstrations of key functionalities to enhance their practical knowledge.

Solution:

We opted to recreate the traditional order of sales journey around the vehicle, highlighting key points where an experienced salesperson would pause to showcase various features. To illustrate the Caddy’s standout capability—its highly flexible interior layout—we incorporated animations to effectively demonstrate this functionality.

Cockpit Capture

One of the main reasons our solution was the most suitable is that 360° photography inside a vehicle cockpit is particularly challenging due to the close proximity of elements to the camera. Overcoming stitching issues typically encountered with a one-shot camera requires a professional multi-shot setup. Additionally, professional cameras capture significantly more detail, enabling clear visibility of displays and small text that would otherwise appear blurry.

Multi Motion

In this project it wasn't just animation to open doors but also sequences of animation which would follow after each other for example you open the door at the side of the vehicle and then you fold the seats back. This required a layered approach which although it seems simple as the user is a complicated concept. 

Opening Video

When the training begins, the initial screen is not the 360° environment but an introductory video designed to familiarize sales representatives with the vehicle’s marketing strategy. A key challenge was ensuring a smooth transition from the video to the training while also providing an option to skip the video for those who prefer to dive straight into the training.

Multi language

The Caddy training was made available in the native languages of various European markets, including Germany, Austria, Switzerland, the United Kingdom, Italy, France, Spain, the Netherlands, and Sweden. The localization process was straightforward: separate project versions were created in the content management system, all linked to the same visual content. Only minor adjustments were made to the user interface based on the specific market. This approach allowed multiple editors to work simultaneously, finalizing the wording in their respective languages efficiently.

Location

Shooting took place in the Volkswagen commercial vehicles factory in Hanover. The area in the background is where prototype vehicles are prepared for photo shoots or displays. It's like a little beauty parlour for vehicles. 

Lying about your weight

An unexpected challenge arose during the creation of the animations. Typically, when folding seats and taking incremental photographs, the car remains in the same position. However, in this case, part of the process involved removing the seats, causing the suspension to gradually rise as weight was removed. Over the course of the animation, the car appeared to lift. To ensure visual consistency, we had to implement a few creative adjustments, or “cheats,” to make it appear as though the car stayed at a constant height throughout the sequence.

Team

This project is a collaboration with Wollmann Consulting GmbH, a company that specializes in providing in-person training for Volkswagen Commercial Vehicles and several other car manufacturers. Franz Wollmann himself was on-site alongside Nico during the shoot.

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